Benchmarking

 

The need for benchmarking in the world of batteries has come from the complexity of the market today: more brands, new technologies, different types and a growing number of manufacturers and suppliers.

Until 10 years ago there were 3 main lines common in the AA and AAA range: ZincCarbon (for low-duty), Alkaline (for medium-duty) and Re-Chargable NiMH (800/2100 mAh). But a number of new developments have entered the market.

 High-energy Alkaline: Such as Lithium-Iron : designed for the heavy-duty products

 Lithium (Ion): lightweight and high-energy: much more suitable for the heavy-duty products.

 High Capacity NiMH, and soon after that the Quick-chargers

 Ready-to-use NiMH

 Low-end Alkaline; designed for family-packaging and to replace the out of fashion Zinc-Carbon.

And, lots of bigger retailers got their own brand: far cheaper then the A-brands. In the beginning only the common Alkaline or Zinc-Carbon, but soon other types followed.

Do you still know your place in this market today, quality and price-wise? For staying or /becoming successful in this quickly changing market depends on having the right quality for the right price, in the right place.

In order to get the information you need we have the option of a private benchmark-investigation, or a much more economical joined benchmark-program. Both of them can be designed and executed (including purchase of samples) specific to your needs. If a joined program is preferred, we can assist in finding the partners you want.

 

 

& Quality versus Price

 

From a consumer point of view:

 

When replacing an empty battery a consumer will look at price and recognition. What kind of battery was in the device (type, brand, size)? What is the price of the same one or similar one? A consumer will be tempted to buy the cheapest option, unless there is a (pricier) higher quality that is obvious. Everybody knows the toy-rabbits from Duracell, and therefore will assume that theirs is a better quality that is worth a higher price. That is off course not all there is; what are the experiences of the consumer?

A battery is a product that is bought because the old one got empty. Replacement! From which device? How long was the battery in there and did it work without problems? Was the empty battery past its sell-by date, and maybe it started leaking? Does the consumer know how long it has been working, and is it a recognisable brand?

 

 

From the sellers point of view:

 

Everybody sells batteries these days, and everybody manufacturers them, so it appears. If an outlet or dump store is selling batteries (under home-brand) for less then half your selling price you may think yours is far to expensive. But are you? It could well be that the overall performance is worth every penny because of brand-name en guarding your image. And maybe this home-brand battery is only for sale once in a while, or a publicity stunt.

The bottom-line is that you need to know the content of the entire offer of the competition. All of it, and up-to-date. We can investigate and add these facts to your benchmark test program & report.

Capacity in 6 applications of 5 brands

Price per photo of 5 brands